Annals of Entrepreneurship Education and Pedagogy – 2018
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Annals of Entrepreneurship Education and Pedagogy – 2018

Edited by Charles H. Matthews and Eric W. Liguori

The third volume of the Annals of Entrepreneurship Education and Pedagogy critically examines past practices, current thinking, and future insights into the ever-expanding world of Entrepreneurship education. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this compendium covers a broad range of scholarly, practical, and thoughtful perspectives on a compelling range of entrepreneurship education issues.
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Chapter 27: Night of the Living Dead as a metaphor for entrepreneurship Shelby Solomon

Shelby Solomon

Abstract

In macro-business classes, we often try to help our students recognize how abstract concepts from class unfold in many different contexts. If students are able to recognize concepts across contexts and levels of analysis, then they may have the opportunity to develop their entrepreneurial and strategic skills on routine basis. Movies can be a useful and engaging tool for helping students cultivate their ability to transfer class concepts into other contexts. In particular, the movie Night of the Living Dead can be used as a type of Rorschach ink blot test for challenging students to see abstract business metaphors.

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