Edited by Susan Dobscha
Chapter 5: The hashtaggable body: negotiating gender performance in social media
This chapter explores how hashtagging has been employed by consumers of social media as a digital practice that maps particular understandings of bodies and gender. Body-related hashtags communicate standards of beauty and body ideals, offering insights into the ways in which cultural ideologies of the body are constructed in social media. We present a meta-analysis of extant research studies that examine practices of hashtagging as related to gender and the body. This uncovers three key themes in the literature; namely, that body-related hashtags function as indicators of group identity, reinforcers of desirable body types and initiators of digital protest. The hashtaggable body presents rich opportunities for scholars to deepen our understanding of gender and social media as it relates to self-presentation and performance. We offer a roadmap for future directions for scholarship to examine both the gendered underpinnings of the hashtaggable body and the ways in which body-related hashtags challenge, produce or reproduce offline gender norms.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.