A Research Agenda for Entrepreneurship and Innovation
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A Research Agenda for Entrepreneurship and Innovation

Edited by David B. Audretsch, Erik E. Lehmann and Albert N. Link

This book identifies and explains the most salient opportunities for future research in the fields of entrepreneurship and innovation. It draws on the experiences and insights of leading scholars in the world on a broad array of rich and promising topics, ranging from entrepreneurial ecosystems to finance and to the role of universities.
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Chapter 12: The power of words and images: towards talking about and seeing entrepreneurship and innovation differently

Friederike Welter


In this chapter, I am going to illustrate how contextualizing entrepreneurship and innovation through words and images can assist us in gaining a more realistic understanding, whilst at the same time offering scope for theory development and novel research questions. Words and images are powerful: they frame the ways we perceive what entrepreneurship and innovation is and what not. Recently, entrepreneurship scholars have started paying more attention to linguistics, metaphors and images. Some entrepreneurship scholars also have turned to visual analysis, but there is scope to further implement that into entrepreneurship research. If we expand on the language, images and pictures we use to describe and visualize innovative entrepreneurs, we will be able to study and see the greater variety and heterogeneity of the phenomenon, adding to more realistic entrepreneurship research.

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