A Research Agenda for Economic Psychology
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A Research Agenda for Economic Psychology

Edited by Katharina Gangl and Erich Kirchler

This book presents state of the art reviews on classical and novel research fields in economic psychology. Internationally acknowledged experts and the next generation of younger researchers summarize the knowledge in their fields and outline promising avenues of future research. Chapters include fundamental as well as applied research topics such as the psychology of money, experience-based product design and the enhancement of financial capabilities. The book is targeted particularly towards researchers and advanced students looking to update their knowledge and refresh their thinking on future research developments.
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Chapter 8: Behavioural insights and (un)healthy dietary choices: A research agenda for better evidence

Jan M. Bauer and Lucia A. Reisch

Abstract

High obesity levels are an increasing concern for policy-makers as they are associated with high costs in the health care system, reduced well-being, and impaired individual health. Hence, there is a growing interest in governments to foster healthier lifestyles. Based on recent comprehensive literature overviews of available behaviourally informed policy tools that aim to influence individual food choices towards healthier choices, this chapter suggests a research agenda for the closely related fields of economic psychology and behavioural economics in the field of healthy food choices. The research agenda is developed based on the current understanding of the interplay of individual food choice and governmental intervention in general, and the policy approach of behaviourally informed regulation in specific.

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