Edited by Katharina Gangl and Erich Kirchler
Chapter 8: Behavioural insights and (un)healthy dietary choices: A research agenda for better evidence
High obesity levels are an increasing concern for policy-makers as they are associated with high costs in the health care system, reduced well-being, and impaired individual health. Hence, there is a growing interest in governments to foster healthier lifestyles. Based on recent comprehensive literature overviews of available behaviourally informed policy tools that aim to influence individual food choices towards healthier choices, this chapter suggests a research agenda for the closely related fields of economic psychology and behavioural economics in the field of healthy food choices. The research agenda is developed based on the current understanding of the interplay of individual food choice and governmental intervention in general, and the policy approach of behaviourally informed regulation in specific.
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