A Research Agenda for Economic Psychology
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A Research Agenda for Economic Psychology

Edited by Katharina Gangl and Erich Kirchler

This book presents state of the art reviews on classical and novel research fields in economic psychology. Internationally acknowledged experts and the next generation of younger researchers summarize the knowledge in their fields and outline promising avenues of future research. Chapters include fundamental as well as applied research topics such as the psychology of money, experience-based product design and the enhancement of financial capabilities. The book is targeted particularly towards researchers and advanced students looking to update their knowledge and refresh their thinking on future research developments.
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Chapter 14: Happiness and economic prosperity

Olga Stavrova and Simon Asbach


In this chapter, the authors review existing research on the associations between economic prosperity and happiness (or subjective well-being) in psychological and economic literature. Most cross-sectional studies converge on reporting a small-to-moderate positive correlation between income and subjective well-being, with stronger relationships reported for life satisfaction and negative (but not positive) emotions. The effect of income on happiness has been shown in longitudinal and quasi-experimental studies as well, suggesting that rises in income might lead to gains in happiness, although the evidence for such causal effects remains weak. Seeking to understand the mechanism behind the income–happiness link, the literature has broadly relied on two theoretical perspectives: needs satisfaction and relative standards theories. According to the former, income contributes to happiness as it allows people to satisfy their needs and desires. This explanation has found support in studies showing that income has a particularly strong effect when it contributes to needs satisfaction most – in poor (vs wealthy) individuals and in residents of poor (vs wealthy) countries. According to the relative standards theories, income contributes to happiness to the extent that it allows one to make downward social comparisons. Consistent with this account, studies have shown both absolute and relative income to be positively associated with happiness. Finally, the authors document a number of important moderators and boundary conditions of the income–happiness link, including individual differences in dispositional characteristics, consumption and spending patterns. The chapter concludes by pointing to so far unresolved questions and sketching potential directions for future studies.

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