Edited by Alfredo De Massis and Nadine Kammerlander
Chapter 2: Qualitative research in family business: methodological insights to leverage inspiration, avoid data asphyxiation and develop robust theory
This chapter echoes prior calls for a more pervasive and varied use of qualitative methodologies in family business research. The authors start with an overview of current empirical qualitative work in the family business domain in order to understand the methodological preferences of family business scholars and the methods they have gravitated towards. Having established the key difference between methods and methodologies, and the importance of linking analytical approaches to the building of theory, they discuss three exemplars of qualitative methodologies in the general management literature. The final section of the chapter elaborates on opportunities for deeper engagement with these methodologies in the family business domain and suggestions for enriching the qualitative toolkit of family business research.
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