Handbook of Qualitative Research Methods for Family Business
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Handbook of Qualitative Research Methods for Family Business

Edited by Alfredo De Massis and Nadine Kammerlander

This timely Handbook provides a comprehensive guide to the methodological challenges of qualitative research in family business. Written by an international, multidisciplinary team of experts in the field, the Handbook provides practical guidance based on the experiences of senior researchers, and features reflective discussion on how to craft insightful, rigorous studies.
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Chapter 2: Qualitative research in family business: methodological insights to leverage inspiration, avoid data asphyxiation and develop robust theory

Evelyn Micelotta, Vern L. Glaser and Gabrielle Dorian

Abstract

This chapter echoes prior calls for a more pervasive and varied use of qualitative methodologies in family business research. The authors start with an overview of current empirical qualitative work in the family business domain in order to understand the methodological preferences of family business scholars and the methods they have gravitated towards. Having established the key difference between methods and methodologies, and the importance of linking analytical approaches to the building of theory, they discuss three exemplars of qualitative methodologies in the general management literature. The final section of the chapter elaborates on opportunities for deeper engagement with these methodologies in the family business domain and suggestions for enriching the qualitative toolkit of family business research.

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