Handbook of Qualitative Research Methods for Family Business
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Handbook of Qualitative Research Methods for Family Business

Edited by Alfredo De Massis and Nadine Kammerlander

This timely Handbook provides a comprehensive guide to the methodological challenges of qualitative research in family business. Written by an international, multidisciplinary team of experts in the field, the Handbook provides practical guidance based on the experiences of senior researchers, and features reflective discussion on how to craft insightful, rigorous studies.
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Chapter 9: How can qualitative research advance the understanding of family firms’ internationalization? A multiple case study of family firms internationalizing into China and India

Claudia Pongelli and Andrea Calabrò


It is widely acknowledged that the internationalization of family firms differs from that of firms with different ownership and governance structures, and that there is a great variety of international behaviors within the universe of family firms. To better grasp the actual processes family firms face when they move towards international markets, the academic debate is increasingly encouraging qualitative studies in this field. Using a research project aimed at advancing understanding of the dynamics and processes behind family firms internationalizing into China and India as an example, this chapter intends to make a critical reflection on the adoption of the multiple case study method. Moreover, it aims at pointing out some key tenets and tips related to this inquiry approach as a guide for junior researchers approaching the topic of family firm internationalization.

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