Edited by Alfredo De Massis and Nadine Kammerlander
Chapter 16: Research methods on emotions in family business
This chapter is intended to guide scholars in their qualitative research journey on emotions in the family business by crafting a roadmap around theoretical, empirical and methodological considerations. After showing the relevance of going ‘back to the basics’ by studying emotions rather than emotional constructs in the family business, it sets the stage with a review of the developments and trends in the literature that make up the science of emotions, from the origins and impact to the management of emotions. Then, it suggests empirical considerations in undertaking research on emotions in the family business field in terms of comprehensive measurements, multi-level analysis and relation between quantitative and qualitative research. With a focus on qualitative methods, it explores the designs, data collection techniques, analysis and presentations relative to emotions in family business. For an effective research journey toward publications, this chapter suggests three additional considerations during or after the emotions research process. These include the choice of the theoretical framework from a selection of theories on emotions to be integrated and adapted to the family business field, a series of sine qua non conditions to abide by, and pitfalls to avoid. Lastly, the conclusion looks forward by calling for cross-disciplinary collaborations and the combination of qualitative and quantitative methods on emotions to inform and serve better family businesses and the academic community.
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