Handbook of Qualitative Research Methods for Family Business
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Handbook of Qualitative Research Methods for Family Business

Edited by Alfredo De Massis and Nadine Kammerlander

This timely Handbook provides a comprehensive guide to the methodological challenges of qualitative research in family business. Written by an international, multidisciplinary team of experts in the field, the Handbook provides practical guidance based on the experiences of senior researchers, and features reflective discussion on how to craft insightful, rigorous studies.
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Chapter 19: Bridging communication, building trust: the art and science of getting access to informants and preparing them for in-depth qualitative inquiry

Leilanie Mohd Nor and Mohar Yusof


The task of obtaining access to a family business is often challenging for researchers, especially qualitative researchers. In this chapter, the authors focus on accessing informants, highlighting how researchers and respondents can prepare for in-depth qualitative inquiry. Subsequently, they discuss two important factors in bridging communication between researchers and family business: fostering good relations and building trust.

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