Edited by Alfredo De Massis and Nadine Kammerlander
Chapter 19: Bridging communication, building trust: the art and science of getting access to informants and preparing them for in-depth qualitative inquiry
The task of obtaining access to a family business is often challenging for researchers, especially qualitative researchers. In this chapter, the authors focus on accessing informants, highlighting how researchers and respondents can prepare for in-depth qualitative inquiry. Subsequently, they discuss two important factors in bridging communication between researchers and family business: fostering good relations and building trust.
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