Edited by Anthony J. Nyberg and Thomas P. Moliterno
Chapter 20: Mobilizing human capital to manage negative events
This chapter proposes a model for strategic human capital resource mobilization within the firm. A firm mobilizes its human capital resources when it engages in actions that bring these resources into use for a particular purpose. We use the context of how firms respond to negative events, such as scandal and crisis, to highlight how strategic human capital resources can be mobilized for the specific purpose of helping a firm maintain its competitive advantage in the marketplace. Furthermore, we differentiate between preventative HCRs that must be mobilized before a negative event occurs and reactive HCR that can be mobilized after a negative event has occurred. This model extends the current research on organizational actions to threats which has focused on physical and financial resources while largely ignoring the role of human capital resources.
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