Edited by Maritza I. Espina, Phillip H. Phan and Gideon D. Markman
Chapter 2: The entrepreneurial journey of Geely’s founder: from institutional voids to opportunity discovery
Certain groups of entrepreneurs from transition or emerging economies regard institutional voids as market opportunities and they explore and exploit these opportunities to start new ventures and compete with more powerful incumbents. Sustainability-oriented opportunities offer the same market opportunities for those entrepreneurs to discover and create opportunities. In this chapter I take the issue of sustainable mobility as an example to contribute to the research on sustainability and entrepreneurship. Sustainable mobility emerges from complex systems with no clear revelation of causality. I will use Geely and its founder entrepreneur Li Shufu as a case in an attempt to shed light on our discussion of the research nexus of sustainability and entrepreneurship.
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