Seven Deadly Sins in Consumption
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Seven Deadly Sins in Consumption

Edited by Henna Syrjälä and Hanna Leipämaa-Leskinen

Offering a novel view on morality in consumption, this book creatively examines how the seven deadly sins - pride, greed, lust, gluttony, envy, wrath, and sloth – are embodied in contemporary consumer society. Each of the seven chapters summarizes previous literature of the sins across disciplinary boundaries, and explores how consumption is likely to change in the future.
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Chapter 5: ENVY Narcissistic consumer traits predicting benign and malicious envy

Katarina Hellén, Maria Sääksjärvi and Hannele Kauppinen-Räisänen


The purpose of this chapter is to examine the relationship between envy and different narcissistic components. Nascent research postulates that envy can come in a more positive, benign form and a more negative, malicious form. Using quantitative methodology, the current chapter documents that narcissistic authority and exploitativeness reduces benign envy, while exhibitionism reduces malicious envy. The chapter also finds that narcissistic entitlement increases both benign and malicious envy. Thus, the findings imply that narcissistic traits are associated with both positive, benign envy and negative, malicious envy. The chapter provides initial evidence of the ways in which different aspects of the multifaceted concept of narcissism drive benign and malicious envious reactions.

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