Chapter 5: ENVY Narcissistic consumer traits predicting benign and malicious envy
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The purpose of this chapter is to examine the relationship between envy and different narcissistic components. Nascent research postulates that envy can come in a more positive, benign form and a more negative, malicious form. Using quantitative methodology, the current chapter documents that narcissistic authority and exploitativeness reduces benign envy, while exhibitionism reduces malicious envy. The chapter also finds that narcissistic entitlement increases both benign and malicious envy. Thus, the findings imply that narcissistic traits are associated with both positive, benign envy and negative, malicious envy. The chapter provides initial evidence of the ways in which different aspects of the multifaceted concept of narcissism drive benign and malicious envious reactions.

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