Chapter 7: How crowdfunding deals get done: signalling, communication and social capital perspectives
Chandresh Baid and Thomas H. Allison
Category:
Handbook Chapter
Published:
26 Jul 2019
Page Range:
191–226
Collection:
Business 2019
DOI:
https://doi.org/10.4337/9781788117210.00014
Restricted access

The authors ask the question: Why are some crowdfunding campaigns successful while others are not? In order to answer the question the authors make use of signalling theory, communication and social capital to show how each of these theoretical lenses can help us to understand how, and whether, crowdfunding deals get done.

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Cover Handbook of Research on Crowdfunding
Handbook of Research on Crowdfunding
Edited by Hans Landström, Annaleena Parhankangas, and Colin Mason
Handbook
Published:
26 Jul 2019
Print ISBN:
9781788117203
eISBN:
9781788117210
DOI:
https://doi.org/10.4337/9781788117210
Pages:
c 416
Collection:
Business 2019
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