Edited by Hans Landström, Annaleena Parhankangas and Colin Mason
Chapter 7: How crowdfunding deals get done: signalling, communication and social capital perspectives
The authors ask the question: Why are some crowdfunding campaigns successful while others are not? In order to answer the question the authors make use of signalling theory, communication and social capital to show how each of these theoretical lenses can help us to understand how, and whether, crowdfunding deals get done.
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