Handbook of Research on Crowdfunding
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Handbook of Research on Crowdfunding

Edited by Hans Landström, Annaleena Parhankangas and Colin Mason

Crowdfunding is a hot topic and this Handbook provides a service to the research community by codifying, discussing and examining research in this area. It will be a starting point for researchers seeking high quality research in this new and important area.
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Chapter 7: How crowdfunding deals get done: signalling, communication and social capital perspectives

Chandresh Baid and Thomas H. Allison

Abstract

The authors ask the question: Why are some crowdfunding campaigns successful while others are not? In order to answer the question the authors make use of signalling theory, communication and social capital to show how each of these theoretical lenses can help us to understand how, and whether, crowdfunding deals get done.

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