Chapter 7: How crowdfunding deals get done: signalling, communication and social capital perspectives
Restricted access

The authors ask the question: Why are some crowdfunding campaigns successful while others are not? In order to answer the question the authors make use of signalling theory, communication and social capital to show how each of these theoretical lenses can help us to understand how, and whether, crowdfunding deals get done.

You are not authenticated to view the full text of this chapter or article.

Access options

Get access to the full article by using one of the access options below.

Other access options

Redeem Token

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institutional Access

Personal login

Log in with your Elgar Online account

Login with you Elgar account