Handbook of Research on Crowdfunding
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Handbook of Research on Crowdfunding

Edited by Hans Landström, Annaleena Parhankangas and Colin Mason

Crowdfunding is a hot topic and this Handbook provides a service to the research community by codifying, discussing and examining research in this area. It will be a starting point for researchers seeking high quality research in this new and important area.
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Chapter 9: Crowdfunding by non-profit and social ventures

Maija Renko, Todd W. Moss and Anna Lloyd

Abstract

The authors ask the question: What happens after a crowdfunding campaign? They argue that ‘success’ in the crowdfunding context is often defined as raising funds in a crowdfunding campaign, but although this is an important milestone, it only represents a beginning of building a viable business. This chapter reviews what is known about firms and projects after they have successfully raised funds (or failed to raise funds) on crowdfunding platforms.

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