Teaching Nonprofit Management
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Teaching Nonprofit Management

Edited by Karabi C. Bezboruah and Heather L. Carpenter

This peer-reviewed edited volume provides strategies and practices for teaching nonprofit management theories and concepts in the context of the undergraduate, graduate, and online classroom environments.
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Chapter 14: Social media and digital literacies for nonprofit educators and professionals

Jimmy A. Young

Abstract

This chapter demonstrates how to use social media for nonprofit educators, managers, administrators, or those tasked with using social media for various purposes. An overview of Digital Literacies and Participatory Culture is provided to help one understand that effective and engaged use of social media includes an awareness of the social and cultural norms that are needed to develop thriving online communities. Effective and appropriate use of social media means being authentic, transparent, and participating in and promoting civil discourse that allows for deeper connections and relationship building. Specific assignments and examples are given and connected to the Nonprofit Academic Centers Council Curricular Guidelines to help the nonprofit educator connect their pedagogy, learning objectives, and assignments to digital technologies in a way that can enhance student learning, knowledge, and skills.

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