A Research Agenda for Media Economics
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A Research Agenda for Media Economics

Edited by Alan B. Albarran

Presenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions.
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Preface

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