Sustainable and Efficient Transport
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Sustainable and Efficient Transport

Incentives for Promoting a Green Transport Market

Edited by Ellen Eftestøl-Wilhelmsson, Suvi Sankari and Anu Bask

The EU Commission has set the goal of facilitating a competitive transport system, increasing mobility and supporting growth while simultaneously reaching a target of 60 per cent emissions reductions by 2050. In light of past performance and estimated development, the target will not be reached without further behavioural change in the transport sector. This interdisciplinary book examines how such a behavioural shift can be achieved by various organizational and legal means, focusing primarily on the European Union and its specific policies related to greening transport.
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Chapter 8: A sustainable behavioural change in the transport industry - the role of emission information

Ellen Eftestøl-Wilhelmsson


There is a political call for a behavioural change in the transport industry towards more sustainable transport solutions. This chapter discusses whether and how information related to emissions from the carriage of cargo could be used to trigger environmentally friendly decisions and the use of transport alternatives with the lowest emissions. By forcing the parties to actively consider the emissions from different transport alternatives, the information might nudge them towards greener, more environmental choices. New technology provides the necessary practical means for measuring emissions and delivering the results in real time. This chapter hence concludes that it should be mandatory to include information on the emissions from a specific consignment in the transport document issued in relation to the consignment.

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