Incentives for Promoting a Green Transport Market
Edited by Ellen Eftestøl-Wilhelmsson, Suvi Sankari and Anu Bask
Chapter 8: A sustainable behavioural change in the transport industry - the role of emission information
There is a political call for a behavioural change in the transport industry towards more sustainable transport solutions. This chapter discusses whether and how information related to emissions from the carriage of cargo could be used to trigger environmentally friendly decisions and the use of transport alternatives with the lowest emissions. By forcing the parties to actively consider the emissions from different transport alternatives, the information might nudge them towards greener, more environmental choices. New technology provides the necessary practical means for measuring emissions and delivering the results in real time. This chapter hence concludes that it should be mandatory to include information on the emissions from a specific consignment in the transport document issued in relation to the consignment.
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