Edited by Robin Hickman, Beatriz Mella Lira, Moshe Givoni and Karst Geurs
Chapter 18: Understanding the potential for behavioural economics to inform more effective planning and delivery of cycling projects
Matt Higgins discusses the potential of behavioural economics, and particularly the Mindspace framework, for use in consultation processes around transport projects. The Walthamstow Village Mini-Holland cycle scheme in London is used to explore the potential for framing projects in a way that might reduce public opposition. The role of the messenger, incentives and salience are seen as particularly important in project development and in limiting any public controversy that might follow.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.