Online Distribution of Content in the EU
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Online Distribution of Content in the EU

Edited by Taina Pihlajarinne, Juha Vesala and Olli Honkkila

The legal issues surrounding the online distribution of content have recently gained prominence due to the European Commission’s commitment to the Digital Single Market (DSM). This book is one of the first to provide highly topical analysis of the key legal challenges surrounding the online distribution of content, with particular focus on intellectual property rights, competition law and the regulation of new technologies.
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Chapter 6: Extended collective licensing and online distribution – prospects for extending the Nordic solution to the digital realm

Anette Alén-Savikko and Tone Knapstad

Abstract

This chapter addresses whether the Nordic extended collective licensing (ECL) scheme might resolve some of the challenges arising from online distribution, such as mass digitization and fragmentation of rights. Indeed, online distribution has created new possibilities for making works available in digital format as well as storing them. However, rights clearance can prove complicated, while works must often be used on a mass scale. This chapter provides an overview of ECL and analyses the opportunities and drawbacks of ECL as a solution for the digital realm, while also presenting some current use cases. The focus is on online distribution in particular, as opposed to digital media in general. However, ECL is not without its problems in terms of EU law and the international framework for copyright, or the cross-border nature of the online environment. Moreover, ECL has been developed in the specific socio-cultural environment in the Nordic countries.

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