Making the one-sided gig economy really two-sided: implications for future of work

Arvind Malhotra

Handbook of Digital Innovation

Research Handbooks in Business and Management series

Edited by Satish Nambisan, Kalle Lyytinen and Youngjin Yoo

Digital innovations influence every aspect of life in an increasingly digitalized world. Firms pursuing digital innovations must consider how digital technologies shape the nature, process and outcomes of innovation as well as long- and short-term social, economic and cultural consequences of their offerings. This Handbook contributes to a transdisciplinary understanding of digital innovation with a diverse set of leading scholars and their distinct perspectives. The ideas and principles advanced herein set the agenda for future transdisciplinary research on digital innovation in ways that inform not only firm-level strategies and practices but also policy decisions and science-focused investments.

Handbook

Published in print:: 14 Jul 2020

ISBN:: 9781788119979

eISBN:: 9781788119986

DOI:: https://doi.org/10.4337/9781788119986

Pages:: 320

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Chapter 13: Making the one-sided gig economy really two-sided: implications for future of work

Arvind Malhotra

Handbook Chapter

Published:: 14 July 2020

Category:: Handbook Chapter

DOI:: https://doi.org/10.4337/9781788119986.00028

Pages:: 228–249 (22 total)

Collection: Business 2020

Abstract

Much has been written about the rise of the gig economy in which workers perform gigs under “flexible” arrangements, working only to complete a particular task, e.g. providing transportation rideshare services. The gig economy has been enabled by “work-on-demand via apps” and Internet-based platform companies such as Uber. The gig economy holds a great promise of matching the demand and supply in real time. However, the gig economy can create an imbalance in terms of risk-sharing vis-à-vis value-sharing for the supply-side. Using online ethnography, this research explores specific grievances of rideshare drivers that highlight these risks. The findings show that the specifics of the risks and downsides faced by the drivers are plentiful. These grievances are placed in the light of the rich organizational fairness lens and implications for the future of work are elaborated.

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