Teaching Cultural Economics
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Teaching Cultural Economics

Edited by Trine Bille, Anna Mignosa and Ruth Towse

Teaching Cultural Economics is the first book of its kind to offer inspiration and guidance for teaching cultural economics through short chapters, a wide scope of knowledge and teaching cases by experienced teachers who are expert in the topic.
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Chapter 28: Paying for digital music

Christian Handke

Abstract

How to ensure an adequate income for creators? This is a fundamental and challenging subject in cultural economics. The issue is particularly salient in the case of recorded music online. Virtually all students will have first-hand experience with legitimate and unauthorized ways of accessing music, so this industry makes for an engaging example. The chapter suggests a framework for teaching university students to apply reasonably advanced microeconomics and to: (1) structure their thoughts on how to encourage users to pay for digital music; (2) understand current business models in the music industry; and (3) work towards original insights and reasonable evaluations. The chapter is based on a comprehensive and general overview of methods to finance the production of quasi-public goods. It provides essential guidelines on how to cope with this inevitable subject in cultural economics, regarding the digital market for recorded music and beyond.

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