Teaching Cultural Economics
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Teaching Cultural Economics

Edited by Trine Bille, Anna Mignosa and Ruth Towse

Teaching Cultural Economics is the first book of its kind to offer inspiration and guidance for teaching cultural economics through short chapters, a wide scope of knowledge and teaching cases by experienced teachers who are expert in the topic.
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Chapter 30: BBC3 goes digital

Ruth Towse

Abstract

BBC3 is a television channel in the UK that targets young people. In 2015 the BBC transferred it from over-the air broadcasting to a digital channel accessed by the BBC iPlayer catch-up service. The BBC is a public sector broadcaster (psb) and its digital policy has to comply with its psb mandate; this transfer was part of a cost-cutting policy. An article by Doyle (2016) reviewing the economics of psb and the transfer to digital provides the basis for the discussion in this chapter.

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