Teaching Cultural Economics
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Teaching Cultural Economics

Edited by Trine Bille, Anna Mignosa and Ruth Towse

Teaching Cultural Economics is the first book of its kind to offer inspiration and guidance for teaching cultural economics through short chapters, a wide scope of knowledge and teaching cases by experienced teachers who are expert in the topic.
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Chapter 34: Film economics

Tylor Orme and Darlene C. Chisholm


This chapter provides a framework for introducing the economics of film to students new to the field. The authors organize the presentation around the pre-cinematic stages of development, production and distribution. The development stage is characterized by a high degree of uncertainty; production costs entail significant economies of scale; and distribution strategies are influenced by the experience-good nature of films. Suggested classroom exercises and essay questions draw on students’ experiences as movie-goers, and on widely available data on motion-picture financial success. Exercises include predicting a film’s success, based on key film characteristics, such as director, actor and sequel status; essay questions explore the significance of asymmetric information between studios and consumers on a film’s quality.

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