Handbook of Planning Support Science
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Handbook of Planning Support Science

Edited by Stan Geertman and John Stillwell

Encompassing a broad range of innovative studies on planning support science, this timely Handbook examines how the consequences of pressing societal challenges can be addressed using computer-based systems. Chapters explore the use of new streams of big and open data as well as data from traditional sources, offering significant critical insights into the field.
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Chapter 29: Planning support systems for retail location planning

Andy Newing, Nick Hood and Iain Sterland


Planning support system (PSS) tools are widely applied to support location-based decision-making within the highly competitive and rapidly evolving retail sector. Drawing on examples from the UK grocery sector, we demonstrate the range of PSS tools used for new-store site selection, impact assessment and revenue prediction. We highlight a suite of real-world applications and state-of-the-art industry practice, drawing on collaboration between academia and industry. These topical case studies demonstrate the need for continual innovation in PSS tools to drive growth in store portfolios, expansion of online channels and the evaluation of network optimisation opportunities. We also consider the need for ongoing investment in new PSS which can capitalise on the increasingly large volumes of near real-time consumer data that are available to retailers. We report on ongoing academic research to build retail models at the individual level and reflect on the growing importance of data science in retail location planning.

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