Competition Law for the Digital Economy
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Competition Law for the Digital Economy

Edited by Björn Lundqvist and Michal S. Gal

The digital economy is gradually gaining traction through a variety of recent technological developments, including the introduction of the Internet of things, artificial intelligence and markets for data. This innovative book contains contributions from leading competition law scholars who map out and investigate the anti-competitive effects that are developing in the digital economy.
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Chapter 2: Taming the shrew: is there a need for a new market power definition for the digital economy?

Hedvig K. Schmidt

Abstract

This chapter questions the use of the traditional competition law tools with respect to the digital economy. The digital economy appears to present new and different market characteristics that test our traditional understanding of competition within a market, as illustrated in Google Search (Shopping). The digital economy has been branded as having a ‘competition-to-dominance trait’, meaning that the market characteristics lend themselves to ‘automatically’ creating monopolies. Yet European businesses are lagging behind those from other regions in the world in their exploitation of the digital economy and the EU is therefore keen to have strong competition policy in place that can boost competition and innovation. Therefore at the heart of this chapter is the question whether market power in relation to unilateral conduct should be defined differently in the digital economy, under the notion that the digital economy is an untameable shrew within the current competition rules.

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