Edited by Adam Novotny, Einar Rasmussen, Tommy H. Clausen and Johan Wiklund
Chapter 8: Organizational sponsorship: An overview of the state of knowledge and future research directions
New firms often face difficulties in accessing resources because they lack a track record and legitimacy. Recognizing these constraints, start-up incubation ecosystems (SUPIEs) provide sponsorship to new firms in the form of public and private initiatives, such as business incubators, accelerators and other efforts, to support start-ups in their early development. This could be labelled as organizational sponsorship. Organizational sponsorship is an emerging theoretical perspective that describes the mechanisms and their contribution to increasing new firms’ survival rates. Considerable amounts of public and private capital are invested in SUPIEs, and it is vital to develop a better understanding of the mechanisms that make sponsorship more effective. This chapter reviews the literature on organizational sponsorship by exploring the theory, its evolution and its scholarship to identify different mechanisms that are important in incubating start-ups. The review also provides a research agenda.
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