A Contextualized Approach
Edited by Paresha Sinha, Jenny Gibb, Michèle Akoorie and Jonathan M. Scott
Chapter 2: Green entrepreneurship prospects and challenges: the context of Afghanistan
The main purpose of this chapter is to provide a picture on green entrepreneurship challenges, drivers and prospects in Afghanistan. Furthermore, it provides suggestions on how to benefit from green entrepreneurship in order to avoid environmental degradation. The study uses factor analysis to analyse the data. The variables include motivational factors and those of barriers to green entrepreneurship in Afghanistan. The primary data is gathered from 100 business management students through a well-designed questionnaire. This chapter is expedient to understand the motivational factors that will create a platform for entrepreneurs to develop their strategies accordingly. The findings show that growing awareness and demand for organic products amongst consumers, providing a sustainable solution to ecological dangers and prevention of further degradation, and social responsibility are the motivational factor for green entrepreneurship in Afghanistan.
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