A Contextualized Approach
Edited by Paresha Sinha, Jenny Gibb, Michèle Akoorie and Jonathan M. Scott
Chapter 11: Entrepreneurs in the Philippines: creative deviance as a response to institutional anomie
This study uses Institutional Anomie Theory (IAT) to further our understanding of individuals’ motivations for entering entrepreneurship in developing economies. We contextualized this understanding by developing it through the lived experiences of 22 female entrepreneurs in the Philippines. Our participants, considered necessity-driven entrepreneurs, were those who entered entrepreneurship because, in their opinion, alternatives for earning a suitable and stable income were absent or insufficient for them to achieve their individual and social aspirations. Interview and focus group data was analysed using the constant comparison method and revealed that IAT does apply to these necessity-driven entrepreneurs and serves as an effective framework for gaining insight into entrepreneurial motivation in developing economies.
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