Learning and Teaching in Higher Education
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Learning and Teaching in Higher Education

Perspectives from a Business School

Edited by Kathy Daniels, Caroline Elliott, Simon Finley and Colin Chapman

There is often little guidance available on how to teach in universities, despite there being increasing pressure to raise teaching standards, as well as no official requirement for academics to have any specific teaching qualification in many countries. This invaluable book comprehensively addresses this issue, providing an overview of teaching in a business school that covers all stages of student learning.
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Chapter 6: How to introduce and integrate creativity

Bimal Arora


Creativity as a graduate attribute is growing in demand among employers. However, the notion of creativity is widely misunderstood and viewed as a trait and a talent possessed by exceptionally gifted individuals. Research has established that creativity can be harnessed and developed among students through learning and development processes. This chapter is aimed at raising consciousness and presents a reflection on creativity by offering some guiding principles for business educators - to develop their motivation to explore and engage with creativity; to develop interest in building their capacities to support students with improving creative thinking skills and abilities; to support with ideas for stimulating thinking for designing of curriculum; and to work towards developing a supportive institutional environment. Besides addressing organisational needs, creativity should be harnessed for common good, and it is incumbent upon educators to recognise and explicitly integrate creativity in learning and teaching practice.

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