Learning and Teaching in Higher Education
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Learning and Teaching in Higher Education

Perspectives from a Business School

Edited by Kathy Daniels, Caroline Elliott, Simon Finley and Colin Chapman

There is often little guidance available on how to teach in universities, despite there being increasing pressure to raise teaching standards, as well as no official requirement for academics to have any specific teaching qualification in many countries. This invaluable book comprehensively addresses this issue, providing an overview of teaching in a business school that covers all stages of student learning.
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Chapter 20: Designing and teaching an online module

Jon Taylor, Richard Terry and Matt Davies


The last decade has seen ongoing interest in teaching online, driven in part by changing market demand and abundant technical opportunities to facilitate this. Coupled with different time and skill demands, the role of university teachers has expanded to include the ability to plan, develop and deliver successful online and blended learning modules. This chapter explores the process of designing and delivering online modules through the use of ADDIE, a widely-used instructional design model to illustrate the key steps from evaluating needs to evaluating and refining what is delivered to students. We draw on our experience of developing and delivering online learning to encourage a greater understanding of how students learn online as well as the development needs of all university stakeholders to engage and support this. Practical approaches to developing content and structuring online resources are presented.

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