Learning and Teaching in Higher Education
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Learning and Teaching in Higher Education

Perspectives from a Business School

Edited by Kathy Daniels, Caroline Elliott, Simon Finley and Colin Chapman

There is often little guidance available on how to teach in universities, despite there being increasing pressure to raise teaching standards, as well as no official requirement for academics to have any specific teaching qualification in many countries. This invaluable book comprehensively addresses this issue, providing an overview of teaching in a business school that covers all stages of student learning.
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Chapter 27: Practitioner module partnership and sponsorship

Keith Glanfield


There is ever-increasing pressure for teaching in Higher Education to be directly relevant to the career that students are aiming to pursue. There is a need, therefore, to link teaching directly to practical application of the learning material. One approach to doing this is to form partnerships with businesses, so that they are contributing to the content of the module. This also benefits the businesses as they get the opportunity to meet students and identify talent that they would like to recruit into the business. This chapter looks at the process of module sponsorship and the benefits and challenges that it brings.

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