Edited by Tony Dundon and Adrian Wilkinson
Chapter 16: Resistance, mischief and misbehavior @The Jad-Gin Co. (JGC)
JGC is based in Brisbane, Australia, producing artisan small batch gins for several pub chains and wine bars globally. Starting out as a small, family-run micro-distillery with fewer than five staff, it grew rapidly to 120 employees, and more than trebled its overseas exports. JGC would be classified as a dominated SME, as it has to compete with more sophisticated and larger corporations. Nonetheless, JGC punches far above its weight for its market share.
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