Case Studies in Work, Employment and Human Resource Management
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Case Studies in Work, Employment and Human Resource Management

Edited by Tony Dundon and Adrian Wilkinson

This comprehensive book offers a fascinating set of over 40 evidence-based case studies derived from international research on work, employment and human resource management (HRM).
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Chapter 31: Amazon: HRM and change in the house of neo-liberalism

Brian Harney and Tony Dundon

Abstract

Amazon is one of the world’s most recognised organisations. It was the first to leverage on-line platforms for selling and distribution, making its first book sale on-line in 1995 before diversifying into CD, DVDs and electronics and ultimately becoming the ‘everything store’. As Google is to internet search, Amazon is to e-commerce, practically inventing this category of shopping. Amazon’s overriding goal is ‘to be Earth’s most customer-centric company, where customers can find and discover anything online’.

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