Case Studies in Work, Employment and Human Resource Management
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Case Studies in Work, Employment and Human Resource Management

Edited by Tony Dundon and Adrian Wilkinson

This comprehensive book offers a fascinating set of over 40 evidence-based case studies derived from international research on work, employment and human resource management (HRM).
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Chapter 37: Strategy and people management in China – Haier as an example

Fang Lee Cook

Abstract

Multinational companies (MNCs) emerged and developed in various ways and different timeframes, in part reflecting the specific political, economic, institutional, cultural and industrial context of the parent country. These contextual characteristics also influence the evolution of corporate strategy and culture, as well as patterns of international expansion. In this case study, we look at the transformation of a collapsing Chinese state-owned enterprise into one of the world-leading MNCs and contemplate its strategy and implications for people management.

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