Handbook of Cultural Economics, Third Edition
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Handbook of Cultural Economics, Third Edition

Edited by Ruth Towse and Trilce Navarrete Hernández

Cultural economics has become well established as a subject of interest for students and teachers of courses ranging from economics to arts administration as well as for policy-makers and practitioners in the creative industries. Digitisation has had a tremendous impact on many areas of the creative economy and the third edition of this popular book fully reflects it.
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Chapter 4: Artificial intelligence

Joëlle Farchy and Juliette Denis


Artificial intelligence has experienced unprecedented growth since the 2010s, owing to the combined effects of the rise in computing capacity and scientific research, and is the subject of public debate. Cultural industries have been among those impacted by the explosion of data available to feed artificial intelligence algorithms. At the initiative of researchers, artists, start-ups or large groups, artificial intelligence has been used at all levels of the value chain. The exploitation of data thanks to algorithms gives new impetus to the ambition to make the appropriate investment decisions, and to support, or even replace the usual human intuitions and expertise by presumably objective analyses of the determinants of the success of a work or an artist. Whether to analyse market trends or predict the future, professionals’ decision-making tools are based on mechanisms specific to each sector. Examples from the music, audio-visual and art market sectors illustrate the different objectives that can be pursued.

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