Handbook of Cultural Economics, Third Edition
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Handbook of Cultural Economics, Third Edition

Edited by Ruth Towse and Trilce Navarrete Hernández

Cultural economics has become well established as a subject of interest for students and teachers of courses ranging from economics to arts administration as well as for policy-makers and practitioners in the creative industries. Digitisation has had a tremendous impact on many areas of the creative economy and the third edition of this popular book fully reflects it.
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Chapter 28: Event cinema

Allègre L. Hadida


Performing arts, heritage, sports, gaming and audio-visual organizations are increasingly resorting to event cinema, that is, the capture and broadcast in digital cinemas, generally in real time (live), of performances and events. They do so primarily to reach audiences beyond the physical confines of their venues, thereby partially addressing Baumol and Bowen’s cost disease and fulfilling their outreach objective of meeting local cinema spectators wherever they are. This chapter provides a historical overview of event cinema and illustrates its cultural and economic relevance. It then proceeds to explore the nature, challenges and opportunities associated with this novel distribution format and viewing experience not only for event cinema providers, but also for live venues, performers and audiences. Finally, the chapter offers recommendations to live performance organizations, event cinema providers, management scholars and cultural economics researchers interested in the ways in which event cinema may continue to grow and evolve, and may use and develop extant and new technologies to further redefine the boundary between live performances and events and mainstream cinema.

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