Handbook of Cultural Economics, Third Edition
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Handbook of Cultural Economics, Third Edition

Edited by Ruth Towse and Trilce Navarrete Hernández

Cultural economics has become well established as a subject of interest for students and teachers of courses ranging from economics to arts administration as well as for policy-makers and practitioners in the creative industries. Digitisation has had a tremendous impact on many areas of the creative economy and the third edition of this popular book fully reflects it.
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Chapter 37: Media economics and regulation

Gillian Doyle


Media economics focuses on economic aspects of making and supplying media content, and it covers activities such as film-making, news production, print and online publishing, video-on-demand streaming services, and television and radio broadcasting. The business of supplying messages and ideas to audiences inevitably involves significant welfare implications. Research that falls within the ambit of media economics stems not only from traditional economics but also from the perspective of critical political economy. The economics of mass media is a lively and diverse area of scholarship which, over a number of years, has developed almost independently from cultural economics. However, several areas of shared interest exist between these two sub-fields, for example, concerning economics of creativity or questions about copyright protection. This chapter gives a flavour of the particular concerns and issues which mark out media economics as a distinctive field, and it offers an introductory overview of the overlap between economics and media regulation.

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