Handbook of Cultural Economics, Third Edition
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Handbook of Cultural Economics, Third Edition

Edited by Ruth Towse and Trilce Navarrete Hernández

Cultural economics has become well established as a subject of interest for students and teachers of courses ranging from economics to arts administration as well as for policy-makers and practitioners in the creative industries. Digitisation has had a tremendous impact on many areas of the creative economy and the third edition of this popular book fully reflects it.
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Chapter 49: Pricing the arts

Michael Rushton

Abstract

This chapter considers pricing for admission by performing arts organizations and museums, with special emphasis on the various methods of price discrimination used by firms in the creative industries, whether in the commercial, non-profit or public sectors, including direct price discrimination, two-part pricing, bundling, and variations in quality and quantities. It also considers adjustments firms might make if their goal is not purely profit maximization, and looks at the special problems facing the creative industries when applying the technique of dynamic pricing.

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