Designing Innovation as Collective Creation
Edited by Diane Nijs
Chapter 4: LOGIC: a big shift in design – Imagineering, beyond conventional Design Thinking
This chapter answers the question: How can we design for generating new order in a system? Or, to put it in the language of complexity: How can we design for generative emergence? The chapter starts by making the case for extending conventional Design Thinking, using the insights of the cognitive psychologist Bruner, into our two modes of thought. It then shows how we can design in both modes. High Concept Thinking, which is well established in the creative industries, is introduced as a way of designing in the narrative mode. The chapter goes on to define conventional Design Thinking and Systems Thinking as a way to describe and illustrate the systemic design approach of Imagineering. The chapter concludes with a reflection on skills in the Age of Design.
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