Advanced Imagineering
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Advanced Imagineering

Designing Innovation as Collective Creation

Edited by Diane Nijs

Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributions to the fields of innovation and design thinking by taking complexity science as its scientific point of reference. As such this is a highly provocative book for scholars, practitioners and students in the field of change and innovation.
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Chapter 4: LOGIC: a big shift in design – Imagineering, beyond conventional Design Thinking

Diane Nijs


This chapter answers the question: How can we design for generating new order in a system? Or, to put it in the language of complexity: How can we design for generative emergence? The chapter starts by making the case for extending conventional Design Thinking, using the insights of the cognitive psychologist Bruner, into our two modes of thought. It then shows how we can design in both modes. High Concept Thinking, which is well established in the creative industries, is introduced as a way of designing in the narrative mode. The chapter goes on to define conventional Design Thinking and Systems Thinking as a way to describe and illustrate the systemic design approach of Imagineering. The chapter concludes with a reflection on skills in the Age of Design.

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