Advanced Imagineering
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Advanced Imagineering

Designing Innovation as Collective Creation

Edited by Diane Nijs

Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributions to the fields of innovation and design thinking by taking complexity science as its scientific point of reference. As such this is a highly provocative book for scholars, practitioners and students in the field of change and innovation.
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Chapter 5: A-ppreciating: how to discover the generative core

Celiane Camargo-Borges


In this chapter, you learn how to conduct an appreciative analysis leading to generative processes and outcomes in this first step of the Imagineering design process. Embracing an appreciative mindset will enable you to look at long-established conventions and traditional assumptions in fresh new ways. You will see how to engage inspire and develop the imaginative capacity of all actors involved in the system. The chapter includes illustrations that will help to better understand this process, supporting with conducting research in the system you are working with. Several creative tools are described for possible use in this step, offering insights that will form the basis for the rest of the Imagineering design process. The ultimate goal of this step is to have a deep understanding of the existing situation of your system and to provide opportunities that will unfold in the upcoming steps of the design process.

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