Advanced Imagineering
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Advanced Imagineering

Designing Innovation as Collective Creation

Edited by Diane Nijs

Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributions to the fields of innovation and design thinking by taking complexity science as its scientific point of reference. As such this is a highly provocative book for scholars, practitioners and students in the field of change and innovation.
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Chapter 6: B-reathing: how to understand the bigger picture

Lilian Outtes Wanderley and Fabio Campos


This chapter describes the pitfalls of linear thinking when applied in a whole system perspective. It shows how at first sight it seems so logical to fast jump directly to solutions; after all, the linear way of solving problems has worked in many situations in the past. Nowadays, however, problems are more often made up of networks of subsystems that all strongly interact with each other. This class of problem calls for a Systems Thinking approach such as the Imagineering design process. This chapter concerns the Breathing step, which follows Appreciating in the Imagineering design process. Breathing can be passive or active. Both methods will help you avoid jumping to conclusions which do not satisfy. They will also help you zoom in to devise the subsystems and interactions in the system and to zoom out to see the big picture. A dialogic tool called “actor mapping” is introduced in this chapter. This tool allows you to improve the interaction among the subsystems making the system as whole heal and improve.

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