Advanced Imagineering
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Advanced Imagineering

Designing Innovation as Collective Creation

Edited by Diane Nijs

Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributions to the fields of innovation and design thinking by taking complexity science as its scientific point of reference. As such this is a highly provocative book for scholars, practitioners and students in the field of change and innovation.
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Chapter 9: E-nabling: how to enable co-creation

Angelica van Dam

Abstract

In the Enabling step it is time to make the dream come true! In order to realize the dream, the diverse stakeholders must be able to interact with one another and have the opportunity to co-create. Platforms, whether live or virtual, facilitate and enable this interaction. They define the general rules of engagement and make data available to the stakeholders. Imagineering calls for this all to be done in a very practical way so as to enable value creation by inspiring collective creativity. You will find definitions and criteria in this chapter that are illustrated with examples. In addition, the concept of co-creation is explained. The building blocks are introduced by looking at the why and the what of the platform. We explain how to build an inspiring platform for a complex system. The chapter ends with a reminder that designing a platform is a never-ending story of curiosity, flexibility, experimentation and reflection.

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