Advanced Imagineering
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Advanced Imagineering

Designing Innovation as Collective Creation

Edited by Diane Nijs

Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributions to the fields of innovation and design thinking by taking complexity science as its scientific point of reference. As such this is a highly provocative book for scholars, practitioners and students in the field of change and innovation.
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Chapter 10: F-lourishing: how to nurture the system into becoming a learning community

Liliya Terzieva


In the Flourishing step we look at how everything one dreamt of that came true in the Enabling step can create possibilities for new dreams to emerge. We look at how dreams inspire new visions of the future and how they lead towards hitherto unseen and unimagined new horizons. The Flourishing step is about setting the conditions that allow for continuous learning and endless experimentation. Imagineers provide the tools for every actor in the system to step forward and play with the idea of sustaining the future. This chapter will show the power of “healthy turbulence” and how it can lead to creation, reframing, development, transformation and innovation. You will also dive into a new vocabulary for designing futures and generating sustainability. You will learn to question the universal truths behind leadership, behavior, management and stakeholder interaction. You will see how Learning Launches can used to encourage open learning where every possible actor is invited and can participate. This chapter completes the A–B–C–D–E–F Imagineering design process but it is really only the beginning. If you have come this far with us, then you have begun to “unleash the unstoppable engine of making dreams come true”. You have re-opened a dialogue of never-ending curiosity and the desire to discover. You have learnt to design for continuous sustainable and meaningful innovation.

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