Insights and Strategies for the Modern Research Environment
Edited by Friederike Welter and David Urbano
Chapter 7: The real deal: a researcher among practitioners
Doing a thesis with an ethnographic approach for a single case study in small business research is both an adventure and a walk on a tightrope. To get significant results a researcher has to gather extensive knowledge and develop a rich set of data about the case. Nevertheless, to gain access to the needed kind of data and information a certain level of involvement and trust between the researcher and members of the enterprise is inevitable. Thus, researchers have to go out and become a part of the field itself. However, this might lead to potential bias. Therefore, researchers have to rigorously reflect their actions and their role in the research process; documenting their experience and developing strategies to distance themselves from the case. Chapter 7 outlines the research process, using the example of a longitudinal in-depth single case study to provide insights into and recommendations for research practice.
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