Insights and Strategies for the Modern Research Environment
Edited by Friederike Welter and David Urbano
Chapter 17: Bridging the gap: contextualization as a lighthouse
Implications of research often show great new insights for practitioners. Scientists usually disseminate these findings in scientific journals or at scientific conferences. In particular small and medium-sized enterprises often lack the time or capacity to acquire knowledge this way. A better transfer of such practice-relevant research results, therefore, holds the potential to noticeably improve the impact of research and, in particular, to support small and medium-sized enterprises. With a special focus on the knowledge context, the contextualisation of research and the transfer of knowledge through brokers, Chapter 17 shows how such a transfer of knowledge can be improved.
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