Teaching Strategic Management
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Teaching Strategic Management

A Hands-on Guide to Teaching Success

Sabine Baumann

Teaching Strategic Management: A Hands-on Guide to Teaching Success provides a wide scope of knowledge and teaching resources on methods and practices for teaching strategic management theories and concepts for a multitude of settings (classroom, online and hybrid), course levels (bachelors, masters, MBA, executive) and student groups.
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Chapter 8: Tailored methods of strategizing in undergraduate education: from SWOT to the 6Ps of Business Strategy

Norman T. Sheehan

Abstract

Business strategy formulation is a challenging competency for instructors to teach and students to master. In my experience, students are typically able to leverage their SWOT analysis to formulate potentially profitable strategies. However, more often than not, their proposed strategies are incomplete or the elements of strategy are not aligned with each other. This chapter provides a strategy formulation tool, the 6Ps of Business Strategy, which instructors can use to help students formulate business strategies that are comprehensive and coherent as well as profitable. The framework can also be used to compare and contrast business strategies as well as diagnose why some strategies have failed. The framework reinforces that effective strategies fully integrate all functional areas and has been successfully applied by undergraduate and Master’s students, managers and company directors.

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