A Hands-on Guide to Teaching Success
Chapter 8: Tailored methods of strategizing in undergraduate education: from SWOT to the 6Ps of Business Strategy
Business strategy formulation is a challenging competency for instructors to teach and students to master. In my experience, students are typically able to leverage their SWOT analysis to formulate potentially profitable strategies. However, more often than not, their proposed strategies are incomplete or the elements of strategy are not aligned with each other. This chapter provides a strategy formulation tool, the 6Ps of Business Strategy, which instructors can use to help students formulate business strategies that are comprehensive and coherent as well as profitable. The framework can also be used to compare and contrast business strategies as well as diagnose why some strategies have failed. The framework reinforces that effective strategies fully integrate all functional areas and has been successfully applied by undergraduate and Master’s students, managers and company directors.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.