A Hands-on Guide to Teaching Success
Chapter 11: Teaching strategic management for media students
The Strategic Management for Media Students chapter discusses differences between teaching business students and teaching media students from an author who has taught both majors. The chapter outlines three primary challenges and solutions to teaching strategic management to media students. It explores syllabus development for strategic management courses for media students and presents a list of suggested textbooks and resources for developing courses while providing an overview of some of the top scholarly journals and organizations dedicated to the academic subdiscipline of media management, economics and entrepreneurship. Methods of delivery for course material and themes for course discussion questions are also offered in the chapter, as our sample assignments that could be incorporated or adapted into undergraduate or graduate level courses on strategic management for media students.
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