Teaching Strategic Management
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Teaching Strategic Management

A Hands-on Guide to Teaching Success

Sabine Baumann

Teaching Strategic Management: A Hands-on Guide to Teaching Success provides a wide scope of knowledge and teaching resources on methods and practices for teaching strategic management theories and concepts for a multitude of settings (classroom, online and hybrid), course levels (bachelors, masters, MBA, executive) and student groups.
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Chapter 13: Teaching strategic management for executives

Dianne Tyers and John Bourke


Executives have unique characteristics as learners that need to be addressed when considering how best to enable them to learn about strategic management. We outline the challenges educators face and how to overcome them, covering everything from course design to delivery. Central to our approach is the content that goes into the course syllabus and the approach to delivering it. We hold that we need to achieve more than merely succeed in having executives learn about strategic management – they need to be able to apply their learning. This requires them to learn how to manage strategically, something that starts with understanding strategy and how to craft and implement it, and then continues with embracing leadership for organizational adaptability. In executive education, no single delivery approach enables learner success. We explore a repertoire of approaches from which we can select to meet the needs of each group of executive learners.

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