Handbook of Intuition Research as Practice
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Handbook of Intuition Research as Practice

Edited by Marta Sinclair

How can intuition research inform practice? As the use of intuition in business has become more widely accepted, companies struggle to understand how to use this additional resource efficiently, while corporate trainers and university educators lack tools to develop it as a skill. This truly international Handbook provides relevant answers in a concise, digestible format using real-life examples and new research.
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Chapter 6: Investigating entrepreneurial use of intuition and rationality in decision-making: a QCA approach

Ariel Nian Gani, Allard C. R. van Riel, Sandra Streukens and Andreas Größler


The extant research suggests that entrepreneurial decision-making effectiveness is somehow influenced by the use of intuition and rationality, as well as entrepreneurs’ abilities to deal with combinations of (high levels of) environmental volatility and time pressure. However, previous research has been unable to identify how decision-makers should appropriately combine or alternate between intuition and rationality when dealing with the aforementioned circumstances in order to maximize their decision-making effectiveness. We propose an innovative approach using qualitative comparative analysis (QCA), which departs from the notion that decision-making effectiveness is associated with specific configurations of conditions and the use of cognitive facilities. We propose an agenda for future research based on our findings.

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