Edited by Marta Sinclair
Chapter 9: Psychophysical measurement of intuition
The notion of intuition has captivated the attention of many in both academic and conversational contexts. While most agree that intuition is characterized as an emotional, rapid, and non-conscious process, scientific evidence for the mechanisms underlying intuition is almost non-existent. However, recent studies employing experimental paradigm specifically designed to measure psychophysical elements of intuitive decisions have found compelling evidence that intuitive decisions are (i) a process that utilizes non-conscious emotional process, (ii) deeply ingrained in individual preferential thinking style, and (iii) more superior in the tasks where the relevant information is not available and in situations where individual cognitive resources are exhausted. These findings nicely dovetail with the popular belief of intuition.
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