Handbook of Intuition Research as Practice
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Handbook of Intuition Research as Practice

Edited by Marta Sinclair

How can intuition research inform practice? As the use of intuition in business has become more widely accepted, companies struggle to understand how to use this additional resource efficiently, while corporate trainers and university educators lack tools to develop it as a skill. This truly international Handbook provides relevant answers in a concise, digestible format using real-life examples and new research.
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Chapter 9: Psychophysical measurement of intuition

Galang Lufityanto


The notion of intuition has captivated the attention of many in both academic and conversational contexts. While most agree that intuition is characterized as an emotional, rapid, and non-conscious process, scientific evidence for the mechanisms underlying intuition is almost non-existent. However, recent studies employing experimental paradigm specifically designed to measure psychophysical elements of intuitive decisions have found compelling evidence that intuitive decisions are (i) a process that utilizes non-conscious emotional process, (ii) deeply ingrained in individual preferential thinking style, and (iii) more superior in the tasks where the relevant information is not available and in situations where individual cognitive resources are exhausted. These findings nicely dovetail with the popular belief of intuition.

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